the challenge
evolving the existing communication strategy making the brand visual identity fresher, more essential and with a stronger focus on sustainability

the solution
the graphic project has revisited and simplified the existing graphic signs and color palette, developing a more modern language that emphasizes the brand commitment and consistency in terms of development and care for the environment. the new visual identity manual illustrates how to correctly use the brand basic communication tools, as well as those used for the institutional graphic communication at events

year2011locationworldservicesstrategic research, vision & concept, design