the challenge
based on the concept developed for the osimo plant, applying it to all production sites, with the goal of identifying and promoting clear and intuitive visit tours, including for visitors who are not experts in the field

the solution
in terms of graphic communication, we have revisited the solutions adopted for the osimo plant and have further simplified the graphic signs and the brand color palette.
as for the visit itineraries, we have shared a new program of tours with the brand. new types of visits are now available in the different production areas, and dedicated focus areas, interactive digital totems and explanation analog panels have been included

year2012locationitalyservicesvision & concept, design, engineering