the challenge
to design the cnhi stand, allowing the case and iveco brand to coexist through highly systematic solutions and immediate readability, with a limited budget
the solution
the project develops maintaining an important rational division among the vehicle categories: infrastructure, quarry, urban, recycling. Two central axes draw transversely the four areas accompanied by the circular multimedia area, characterized by the presence of the case symbol on a ceiling at 6m high, which allows visitors to interact with the technologies offered. At the center of the stand, the welcome area takes shape, unraveling the flow of guests between the desks dedicated to services and the scenery flat that tells the 60th anniversary of the wheel loader. The building, linear in its forms, welcomes funshops, offices and meeting rooms while on the upper floor, the food area opens a view on the whole stand from above.
The graphics, designed ad hoc for cnhi intermat 2018, plays with the brands colors projecting great silhouettes of the vehicles, identifying the values and the missions of case and iveco