the challenge
redesigning the global guidelines for a new ducati and scrambler exhibition stand, which highlights the differences between the two brands, but at the same time is perceived as the expression of one single group

the solution
while respecting the shapes, materials and colors of the brands, we have designed a wide central avenue which connects the ducati and scrambler worlds, and at the same time tells visitors about the uniqueness of individual products, exhibited in experiential islands that are devoted to each family

year2016locationworldservicesvision & concept, design