the challenge
in line with the style of the project developed for new delhi, creating the second fiat café image point for the indian market in pune

the solution
the project took care of all the steps and goals of the set-up – from the product presentation, to the lounge and entertainment areas, to the customization of the exterior space – by directing the works on site. the indian two-story point of sales has a ground floor dedicated to the display and communication of new fiat models, while the second floor has a lounge area for social interaction, where customers can taste italian products or organize and attend events or exhibitions on the brand values

year2011locationpuneservicesvision & concept, design, management