the challange
creating a comprehensive tool to present, both internally and to dealers, the new global guidelines and policies for fiat points of sale
the solution
the project, as required, exhaustively sums up all the corporate progress made in terms of architecture and design, as well as the processes involving sales and aftersales stores.
the new book meets two distinct needs: it shares the brand values, positioning and uses at all levels of the company, and provides practical and unambiguous guidelines for the correct handling and application of the new directives on logos and the interior and exterior set-ups of dealerships by the entire sales network