the challenge
creating a new retail architectural layout based on the individual existing identities, so that consumers can easily perceive the presence of all the group brands in one place
the solution
the project focused mainly on the layout of the interior set-up, and in particular on a new arrangement of spaces and the inclusion of new – both neutral and multibrand – interior design and communication elements. in cooperation with the communication agencies of each individual brand, we have also developed the new graphic communication formats for the new multibrand set-ups.
to support the implementation of the new policies, we provided technical and artistic supervision both at execution stage and when carrying out the final checks on the works completed by each dealer