the challenge
translating the corporate identity presented in the official Fiat, Fiat Professional, Lancia, Alfa Romeo, Jeep and Chrysler books into indoor layouts for individual dealerships (about 800 in Italy and Europe), in the sales and after sales areas

the solution
GTP developed targeted layouts which meets local needs, strongly focussing on the required brand standards and supporting both the dealer and the brand in choosing the right site and indoor layout until its final creation. This was all done paying particular attention to flows an shared procedures in terms of expected processes and services

year2007 - 2011locationItaly - Europeservicesconsulting, design, management