the challenge
rethinking, modernizing and streamlining the brand image and its communication tools – brand, website, products and points of sale – while, at the same time, emphasizing the strong historical identity of the brand

the solution
by conceptually referring to the art of tailoring and good italian know-how, we have simplified the logo and made it more essential, distinctive, tailor-made, and developed a new color palette for the brand. we have also created an identity book and applied the new guidelines to the existing products, packaging and points of sale.
the goal of the brand for the coming years is to further expand and – based on the new identity – create new products, services and franchises

year2012locationeuropeservicesStrategic research, vision & concept, design