the challenge
the call for ideas “made in italy in the world” had the goal of developing a new concept, a new format and new guidelines to best identify the spaces set up by the client at the many exhibitions it attends in the world
the solution
the project emphasizes the value of culture in our country, seen as a brand, and creates a distinctive fil-rouge which connects shapes, materials and colors. italian know-how, which has allowed our nation to become one of the most well-known and appreciated ones in the world, was the driver to develop the new format.
our concept focuses on italian culture which “takes flights” to get in contact with other cultures: the message is that italy is universally recognized, requested and appreciated in the world for the products it makes.