the challenge
reviewing and rethinking the signage and institutional sings of the brand and producing the related world guidelines for all offices of the brand

the solution
the project has taken inspiration from materials, shapes and colors that had already been identified as typical of the brand in the previous guidelines on corporate architecture for the world offices. our research developed the reference 2d and 3d templates for all possible and required identification and branding elements, which can be used for interiors and for the external areas of the corporate buildings
at the end of the project, we released a digital version of the guidelines for publication on the corporate intranet

year2010locationworldservicesStrategic research, vision & concept, design, management