the challenge
in new york, at the new eataly venue, setting up the most anticipated cafeteria of the year: the new american window on the excellence of italian coffee

the solution
the project, which extends over three floors, has focused mainly on materials, finishes and communication graphics, with the goal of emphasizing, highlighting and representing the italianness of the brand and the excellent quality of its products. particularly impressive are the large background wallpapers, which have a two-dimension band with a narrative text and 3d brand objects attached to it. this type of design has given us the chance to widely use historical, evocative, archive images taken from past product communication materials and the famous lavazza calendars

year2010locationnew yorkservicesstrategic research, vision & concept, design, management