the challenge
giving more visibility to the products at the point of sale during the launch of 2 new fashion models, by designing and developing an innovative and versatile display unit which could be easily placed in electronics chain stores and specialist tim shops

the solution
the project concept aimed at creating a new spectacular and dynamic product container: two see-through plexiglas tubes which contains the two new phones, as if they were jewels.
the presentation was made dynamic by placing some light and glittering pearls inside the two transparent cylinders. moved by two small timed fans on the bottom of the display, they dynamically emphasize the positioning of the new products

year2007locationitalyservicesstrategic research, vision & concept, design, engineering, management