the challenge
designing a new pilot flagship-agency to convey a welcoming mood and the service values of the brand

the solution
the project looked both at the concept for the pilot flagship and at its possible implementation in the new offices of the italian agencies. the idea was to immerse users in information and learning experiences, as well as to welcome them in reception areas which communicate the mission of the brand and focus on the customers’ comfort and well-being


year2015locationitalyservicesvision & concept, design, strategic research