the challenge
studying a communication system for the osimo plan, with the goal of identifying and promoting clear and intuitive visit tours, including for visitors who are not experts in the field
the solution
the project has simplified the graphic signs and the brand color palette to better identify possible visit itineraries. as for the layout of the itineraries, we have shared a new program of tours with the brand: new types of visits are now available in the different production areas, and dedicated focus areas, interactive digital totems and explanation analog panels have been included
