the challenge
designing and creating a new, distinctive retail format for the premium point of sale in rue vaugirard, in the heart of the shopping area of paris
the solution
the project combines the hot and italian spirit of the brand with the highly technological nature of its production. we have developed a new space, enriched with materials and communication, by using glossy and reflective surfaces and bright colors in the nuances of coffee. the main role, however, is played by the elegantly showcased products
