the challenge
creating a layout and the related graphics to give visitors, partners and journalists indications and data on volumes and processing techniques at the various stages of the production chain that can be visited
the solution
the project identified, in cooperation with the brand, the different types of visit and the itineraries needed to better illustrate the various production stages at the plant in gattinara, both to expert and non-expert visitors. once the layouts were defined, we developed – using the brand values, colors and materials – the wall and floor graphics for each production pavilion, control center and “focus island”, where totems with interactive displays provide technical and production data
