the challenge
re-imagining the new format of an exhibition stand that is in line with the image, the values and history of the brand and deriving new general guidelines to be used at further events

the solution
the project focused on one of the most important style items and symbols of the “casa citterio” brand.
taking inspiration from the historical office, the new set-up and the related guidelines offer visitors, on a smaller scale, the same historical quality in terms of reception, products, respect and sustainability that belongs to the brand

year2009 > 2011locationeuropeservicesvision & concept, design, engineering, production