the challenge
designing and creating new emotional spaces at the headquarter in pescara, where customers and buyers can get to know the products and items distributed by the brand with their senses
the solution
the project, after surveying the places inside the de cecco management center (designed by massimiliano fuksas and brand headquarter), focused on the 900 m2 available for a semi-temporary set-up. we then conceived and designed an innovative layout with a high technological and scenic content, able to involve all the five senses of visitors and buyers and excite them about the brand products
