the challenge
developing the new identity book on the new retail architecture guidelines for each fca, fiat, fiat professional, alfa romeo, jeep, chrysler, and lancia brand, so as to provide the sales network with clear key criteria to create their new exterior and interior layouts
the solution
the project has rearranged, expanded and published a new digital document on the new contents and policies for the set-up of single and multibrand dealerships of the fca group, with the goal of providing simple, easy to read guidelines for the design and creation of interior and exterior layouts
