the challenge
developing and presenting a solution with a strong emotional impact, but limited and sustainable costs, to the new brand stand in hannover
the solution
the project was developed based on these criteria: the key role of the end customer, the “italian” brilliance of the brand, and the need to present mainly video-graphic solutions to reduce the budget.
the outcome presented to and approved by the client revolves around the icon of the vitruvian man and the figure and artefacts produced by leonardo da vinci, a model and a world renowned symbol of the italian dna and ability to innovate. the project created a black and white map of all the focus areas of the stand, starting from a vitruvian man which covered almost 1000 m2 of the total available 2800 m2
