the challenge
in light of the activities involving new buildings and new openings in the next 20 years, developing new global corporate guidelines to ensure a clear and recognizable identity of the brand and its values in the places devoted to work, production and retail activities
the solution
the brand initially involved, in addition to our studio, the polytechnic of turin and some communication experts and architects.
our role as coordinators of the project activities was to collect all inputs and implement them to create the required global manual for a coordinated architecture.
it is a distinctive and unique operating tool which, starting from the brand values, outlines the operating guidelines on how to approach the aspects related to future architecture projects in interior and exterior spaces, by reviewing and illustrating “general criteria” and practical “application examples”
