the challenge
giving new and high visibility to the fiat brand on the indian market, creating a distinctive point of sale-showroom to present new models and events related to italianness

the solution
the project for this new flagship store is based on the idea of the fiat café as a typically italian place where people socialize and feel comfortable, and was followed in all its stages – from the concept to the direction and execution of works on site. the indian two-story point of sales has a ground floor dedicated to the display and communication of new fiat models, while the second floor has a lounge area for social interaction, where customers can taste italian products or organize and attend events or exhibitions on the brand values

year2010 > 2011locationnew delhi servicesconsulting, vision & concept, design, management