the challenge
designing and creating, for the first edition of “valenza gioielli”, a new basic exhibition format for about 250 associates. it is modular, flexible, easy to transfer and reassemble at other international events

the solution
after several meetings on the functional needs of the associates, the project for this new modular format focused on smooth and enveloping architectural geometries, which would ensure visibility as well as privacy, versatile compositions, a high degree of customization, and a unique look for the group of associates.
in addition to the first and second installation of the 250 stands in valenza, we also developed the graphics for the institutional communication tools and the furnishings of the entire exhibition hall

year2008 > 2009locationvalenzaservicesdesign, engineering, management