the challenge
recount a journey and the results of innovation that distinguish Iveco among the many truck and commercial vehicle manufacturers present at the fair held in Hannover every two years.

the solution
the technological tree has become the symbol of a strong identity, capable of uniting past and future. Its luminous roots lie in history, in the historic brands that gave birth to Iveco in 1975, while its fruits – electric and alternative-powered commercial vehicles – represent innovation and ongoing research.
Alongside Iveco, the stand also features important partnerships, such as Hyundai and Nikola, testifying to a shared vision towards sustainable mobility.

year2022locationHannover, Germaniaservicesvision & concept, design, engineering, management, consulting