the challenge
create a new characterful trim that highlights the brand’s values, celebrates the 147 the car of the year 2001 and the word preview of the Alfa GTA.

the solution
the concept relies on curved but gritty lines, highlighted by the red colour of the structures and the rough flamed sheet flooring, the two inclined steel and glass platforms where the cars are placed enhance the brand’s strength and winning, sporty character.

year2001locationfrancoforteservicesvision & concept, design, engineering, management