the challenge
to realise an update of the Lamborghini Dealer CI and CD, creating a new experiential concept capable of reflecting brand values while enhancing flexibility, modularity and phygital integration. The aim is to merge point of engagement and point of sale into an engaging, personalised and sustainable experience.

the solution
the project is a phygital store where space, technology and people converge to generate a WOW experience.
An immersive path that attracts, welcomes, involves and converts: augmented reality, interactive areas, configurators, advanced test drives and relaxation spaces become part of a single narrative.
the showroom is transformed into a dynamic, flexible and memorable ecosystem. A place where the brand is not shown: it is experienced.

year2021locationmondo