the challenge
devise an experiential path capable of narrating the identity of a leading engine manufacturing company: a physical and symbolic place celebrating the brand’s past, present and future. The aim is to offer an immersive experience by highlighting the industrial heritage, the corporate culture and the people. All with a contemporary, engaging and employer branding-oriented language.

the solution
an emotional and phygital concept is born, divided between “Brand Experience” and “Brand World”, with a central pulsating core as a generator of energy and narrative.
A dynamic itinerary where technology, storytelling and design intertwine: from the historical gallery to the immersive room of the future, from the simulator to the lens corridor, up to the events and lounge area.
A living, flexible environment designed to ignite emotions, stimulate interaction and strengthen the bond between brand, people and innovation.

year2023locationitaliaservicesstrategic research, vision & concept, design