the challenge
bring the New FIAT 500 Electric closer to its urban target audience by showcasing its design, innovation, and sustainable spirit through an immersive and memorable brand experience. The goal: to create engaging Temporary Stores in Rome and Milan that embody the essence of electric mobility and Italian lifestyle.

the solution
collaborating with Fore Agency an experiential showroom concept was developed, blending sustainability, aesthetics, and interactivity.
The car takes center stage, surrounded by digital corners, accessory walls, and curated lounge areas. Recycled materials, hanging plants, and eco-smart devices express the 500e’s green DNA.
The space features interactive tools (gaming pad, configurators, LED wall), a design echoing the car’s iconic headlights, and eco-friendly giveaways.
A project designed to engage, inspire, and convert—a seamless integration of product, experience, and urban storytelling.

year2021locationmilano-romaservicesstrategic research, vision & concept, design