the challenge
redesigning the visual identity of the Leasys network in Italy, consisting of more than 4,000 physical points, ensuring consistency between the different types of One, Store, Hub and Station centres and enhancing the brand throughout the territory, even in the presence of multi-firm partners.

the solution
the project, in collaboration with Principle, involved the design and development of a system of modular indoor and outdoor elements, consistent with each other thanks to a unified visual identity and adaptable according to the cluster of reference, so as to guarantee a conformity of experience in each location.

year2023locationitaliaservicesvision & concept, design, engineering, management, consulting