the challenge
creating a new, high impact stand that conveys the values of the brand and hosts the world premiere of the giulietta and 4C products at the most important european motor shows, starting from geneva

the solution
the modular and flexible concept is characterized by linear and squared lines, which emphasize the sport feel of the brand. dedicated platforms ensure the effective presentation of the key products, and their performances are illustrated in ad-hoc thematic areas

year2011locationgenevaservicesvision & concept, design, management