the challenge
developing a new stand for the dusseldorf exhibition that is replicable, with a captivating design, simple and intuitive in its communication, and which emphasizes the company’s effort to produce serial furniture on a large scale for the retail market
the solution
the project takes inspiration from a large bar code which becomes part of the setting and is an icon of serial, simple and smooth production.
the pieces of furniture on display derive from the same architectural style and take on functional and customized shapes, in the basic and serial black and white colors
