the challenge
designing and creating the set-up for the “eventiquattro” event, with the participation of the kenzo brand – the main guest of the evening. the event combines the art of fashion and communication at the new office of sole24ore in milan, designed by renzo piano
the solution
a new temporary architecture with welcomes visitors to an elegant environment, with fabrics stretched over the structures of the new building. the project recalls the dynamic image of the conveyor belt used in the rotary printing of newspapers. the vivid shapes were integrated with the images of the special issue of the ventiquattro magazine, projected on several screens