the challenge
redesigning the global guidelines for a new, modular exhibition stand that can express at best the concepts of Italianness, art, technology, excellence and care for detail which distinguish the brand

the solution
while respecting the shapes, materials and colors of the brands, we have designed a new stand with highly modular elements. we have emphasized the elegance of shapes, and increased the spaces and equipment dedicated to interacting with visitors and exhibiting and customizing the products

year2016locationworldservicesvision & concept, design