the challenge
while drawing up the new Visual Identity Manual, Ariston must also show that it is evolving, and move with no hesitation to its new colors and simple lines

the solution
a white container with straight lines which sends out the new Ariston colors: “Comfort” red, “Eco” green and “Technology” grey. The space of the Ariston house has been renovated: it contains a few identification elements and a lot of space is devoted to innovative products. The large images plunge visitors in the usual cozy atmosphere and the inclusion of pleasant landscapes stresses the environmental responsibility of the company

year2011locationFrankfurtservicesvision & concept, design