the challenge
to devise a new outdoor visibility kit that complies with the Audi brand guidelines while maintaining aesthetic consistency, innovation and visual impact.

the solution
the project aimed to transform traditional visibility into an immersive and iconic experience: a single design element integrating platform, information totem and communication wall in a fluid, technological and strongly recognisable structure.
A dynamic installation that not only enhances the vehicle, but communicates the brand values with elegance and visual strength.

year2024locationitaliaservicesstrategic research, vision & concept, design