the challenge
to design the new ideal showroom for the brand, intended for the historic centres of large cities, in buildings of architectural value. The objective: to define a new display language, capable of enhancing watchmaking, jewellery and leather goods with a distinctive design consistent with the brand identity.

the solution
the concept develops around the fluid sign of a ribbon, which becomes an architectural and narrative element, connecting the different product areas on the wall and ceiling. The soft shapes embrace the objects without creating harsh shadows, while the “framed” displays emphasise the handcrafted value of the pieces. Materials such as walnut, marble, brass and natural fabrics complete the environment with elegance and warmth. A space designed to narrate the brand with care, coherence and beauty.

year2008locationworldservicesvision & concept, design