the challenge
redesign a new Ducati and Scrambler exhibition stand that highlights the differences between the brands in terms of tone but is perceived as an expression of a single group.

the solution
while respecting the distinctive colors of each brand, we redesigned the central path dedicated to motorbikes, characterising the floor with a cloudy effect reminiscent of the sky. The main road is ideally transferred to the ceiling, transforming itself into a scenographic element that connects and unites the Ducati and Scrambler worlds.

year2022locationworldwideservicesstrategic research, vision & concept, design