the challenge
designing for fca-heritage the guidelines for a new stand, characterized by a cross-brand look that can flexibly bring together the many brands of the heritage family in an exhibition space

the solution
we have imagined and recreated a time context based on the shapes and the charm of vintage garages. The strong historical character of fiat heritage cars has found the perfect place to be showcased to the public. the furnishings with a flavor of vintage Italian design and the intimate lights of the garages of the ‘50s create the new exhibition space and the merchandising area, the offices, the relaxation point and simulate an actual, but more contemporary, heritage workshop

year2016locationemeaservicesvision & concept, design