the challenge
designing and creating a new “lifestyle lounge-boutique” retail format for the lancia brand, to be initially tested in the most elegant street in berlin
the solution
the project and the renovation of the berlin site aimed at redefining all spaces: those used for exhibition and sale activities, the cafeteria and the spaces aimed at socializing and relaxing. inside the innovative and elegant image point, which covers about 400 m2, the brand illy is also present with its “espressamente illy” format, which allows visitors to taste good italian coffee as well as some italian delicacies
