the challenge
in line with the existing dealership set-up, developing a new small exhibition concept that can be easily adapted to any future launch. the reference is the new merchandising for the launch of fiat 500L and the related product color and finish range

the solution
the project has redesigned two two-sided totems, using the brand colors and materials. one has a showcase for the merchandising materials: the range of accessories, rear-view mirror caps, stickers and rims shown on both sides to be looked at in their entirety. the second totem has sliding doors to allow customers to better view the color and fabric samples

year2012locationeuropeservicesvision & concept, design