the challenge
To narrate the technological evolution of IVECO Customer Service through a temporary three-day exhibition. The main challenge was managing the complexity of a “turnkey” event, acting as General Contractor to simultaneously coordinate architectural setup, graphic communication, and the integration of actual diagnostic tools, ranging from the analog past to the digital present.

the solution
An immersive experience located within the Turin Industrial Village. The “Fast Forward Week” project unfolds along a physical timeline: visitors walk through a section dedicated to historical diagnostics before reaching today’s most advanced technological solutions. The journey culminates in a room featuring an emotional video focused on the future. We managed every aspect, from the creative concept to supplier coordination, ensuring consistency between the physical space and the event’s message.

year2025 > 2026locationItaly, Turinservicesgeneral contracting, exhibit design, graphic design, project management, technical coordination