the challenge
a concept to display the Nea concept car at the Bologna Motorshow, and create a surprising and dynamic space to highlight how the brand is constantly moving towards stylistic innovation.

the solution
we have designed a “bubble”: a circular dome-shaped space in which the new car will be positioned, narrating the creative path that led to its realisation. Inside the bubble there will also be a contemporary dance performance, designed to emphasise the dynamism of the concept car. The surrounding exhibition space is crossed by a ribbon that rotates around the central area, symbolically enveloping the brand’s entire production.

year2001locationbolognaservicesvision & concept, design, engineering, management, consulting