the challenge
designing and creating a new “a modo mio” modular exhibition system, that is consistent with the positioning and suitable for use in supermarkets and department stores
the solution
the project started from the pop, italian shapes of the Sixties and the newly launched “a modo mio” machined, tightly linked to the concept of quality of the “italian espresso”.
around these iconic shapes and colors, we have implemented the range of exhibitions functions that are more suitable for supermarkets: freestanding gondolas, pillars, wall areas, isolated touch points.
we have categorized the new identified elements and developed the guidelines for the different markets, as well as followed the works in europe, at about 100 locations and installations