the challenge
creating a new demo area at the headquarter in via reiss romoli in turin, where visitors can touch and experiment the brand innovation in terms of network and mobile services

the solution
the project has revisited the previous exhibition experience, making it more up-to-date, dynamic and interactive. the visitor is now supported by the brand shapes, colors, materials and layouts to understand and experiment the best in mobile innovation. this is an actual lab, where maxi screens and programmable multimedia devices make it possible to organize ad hoc visits, based on the detail of information required by each group of visitors in terms of evolution of phones, wireless and iot devices, and new 4g and 5g network technologies

year2012locationturinservicesconsulting, vision & concept, design, engineering