the challenge
to renew the visual identity of MBE Service Centers in line with the new Brand Identity, while enhancing the customer experience through more functional, communicative, and digital-oriented spaces—ensuring scalability across the entire franchise network.

the solution
a modular and flexible layout was developed with Honest Europe, combining design, technology, and branding into a cohesive and scalable ecosystem. Every element—from suspended signage and digital totems to self-service areas and illuminated communication—was designed to strengthen brand identity, improve operational efficiency, and transform each center into an experiential hub. The result is a contemporary, smart, and sustainable concept that adapts seamlessly to both existing locations and new openings.

year2021locationworldwideservicesvision & concept, design, engineering, management