the challenge
developing the new architectural concept for the TIM “il telefonino” stores – attractive and reassuring shops which convey the soul and style of the brand

the solution
an honest, positive and informal image for a place where customers can find a friendly technology which can improve the quality of their daily lives. The stores strengthen the perception of TIM as an accessible, believable and dynamic company. GTP developed the architecture of the space, designed the furnishings and directed the works at the retail stores in Italy. In addition, it developed a manual to ensure a coordinated image in the over 200 stores in Italy

year2003 - 2006locationItalyservicesstrategic research, vision & concept, design, management